Joel Escalona, Head of Product Design for NONO

NONO, the renowned furniture company based in Mexico City, has announced Joel Escalona as their new Creative Director and Head of Product. With over a decade of experience as a Product Design Director, Joel brings a wealth of expertise and innovation to the NONO team. He will be responsible for developing and executing successful demand generation campaigns, implementing a service design strategy for high-price ecommerce, and unifying the product assortment, sourcing strategy, and product development process to further fuel brand relevance.

Joel Escalona is not new to the NONO brand, having previously served as Product Design Director. He is also the founder of JOEL ESCALONA STUDIO, a renowned design studio that has created several successful projects in industrial design. Joel has collaborated with notable brands such as Design Within Reach, Roche Bobois, and BD Barcelona, among others, and has also designed exclusive pieces for NONO. In addition to his creative work, Joel shares his expertise as a professor at CENTRO and ITESM in Mexico City.

With Joel's appointment as Creative Director, NONO is poised for further growth and success in the global furniture market. His extensive experience in product design and business strategy will enable the brand to continue creating modern, emblematic, and honest products that meet the needs and preferences of their discerning clientele.